Launched at the beginning of 2015, Antidote Street is a new online retailer with a mission to revolutionise access to top quality black hair and skin brands, offering a carefully curated selection of products to meet the beauty needs of the woman or man of colour in the UK.
Founded by three young entrepreneurs, Winnie Awa, Kamil Kluza and Seun Lawal, all of whom strongly advocate cutting the faff associated with black hair and skin care, antidotestreet.com was born out of a passion to improve the access and education of these products.
With the latest scandal in regards to representation of black women, this time in Cosmopolitan magazine, there is no doubt that online retailers such as this have come at the right time. Cosmo has just reminded us once again that the representation of black hair and beauty in the UK still needs to be worked on and this website aims to provide a professional yet affordable service for men and women that may find it difficult to find what they are looking for.
The Antidote Street team is passionate about being an authoritative voice on how to use the products that customers purchase from Antidotestreet.com. Since the launch, the Antidotestreet.com team have implemented a number of initiatives to promote interactivity, education and personalise our offering to the Antidotestreet.com customer. Including:
The website is also enhanced by an informative blog with content provided by some of the most prevalent natural hair bloggers in the UK, offering useful advice on how to use the products as well as thought provoking content on culture, trends and fashion.
According to the founders:
"Antidote Street is created for the frustrated customer who has had to search high and low for 'that product', travelled out of their way to find it or paid twice the amount in shipping in order to get it"
This much-needed site delivers a hassle-free user experience; efficiently delivering a carefully curated selection of the most popular brands including Shea Moisture, Mixed Chicks and Giovanni Organic Hair Care, minimizing unpleasant scenarios one product at a time. Antidote Street also seeks to form long-term partnerships with its brands, providing a strong platform for UK brands to grow In addition to stocking favourites from the US.
For further information, press enquiries or images please contact me:
T:(44) 7446919216
·
Launched at the beginning of 2015, Antidote Street is a new online retailer with a mission to revolutionise access to top quality black hair and skin brands, offering a carefully curated selection of products to meet the beauty needs of the woman or man of colour in the UK.
Founded by three young entrepreneurs, Winnie Awa, Kamil Kluza and Seun Lawal, all of whom strongly advocate cutting the faff associated with black hair and skin care, antidotestreet.com was born out of a passion to improve the access and education of these products.
With the latest scandal in regards to representation of black women, this time in Cosmopolitan magazine, there is no doubt that online retailers such as this have come at the right time. Cosmo has just reminded us once again that the representation of black hair and beauty in the UK still needs to be worked on and this website aims to provide a professional yet affordable service for men and women that may find it difficult to find what they are looking for.
The Antidote Street team is passionate about being an authoritative voice on how to use the products that customers purchase from Antidotestreet.com. Since the launch, the Antidotestreet.com team have implemented a number of initiatives to promote interactivity, education and personalise our offering to the Antidotestreet.com customer. Including:
The website is also enhanced by an informative blog with content provided by some of the most prevalent natural hair bloggers in the UK, offering useful advice on how to use the products as well as thought provoking content on culture, trends and fashion.
According to the founders:
"Antidote Street is created for the frustrated customer who has had to search high and low for 'that product', travelled out of their way to find it or paid twice the amount in shipping in order to get it"
This much-needed site delivers a hassle-free user experience; efficiently delivering a carefully curated selection of the most popular brands including Shea Moisture, Mixed Chicks and Giovanni Organic Hair Care, minimizing unpleasant scenarios one product at a time. Antidote Street also seeks to form long-term partnerships with its brands, providing a strong platform for UK brands to grow In addition to stocking favourites from the US.
For further information, press enquiries or images please contact me:
T:(44) 7446919216
·
PRs need bloggers just as much as bloggers need PRs, so how do you get this relationship going?
Well... How would you impress someone on a first date? First impressions are everything and that's how it is in business, so let's use this as a guide!
Look your best.
Make sure your blog is looking up to scratch before you approach brands and PRs. Brands have an image that they want to sustain, if it is a luxury product and your brand doesn't scream luxury -we don't have a match and it's just not going to work...
Be confident.
Bloggers are just as influential as The Sunday Times if they have the right audience. Don't doubt your abilities. Approach PRs expecting to have something come out of it!
Be consistent.
Ensure that you post regularly but with quality content. This is likely to gain you a larger following, but also gives the PR confidence that you will actually promote their brand and in good time.
Give them your number (s).
Make yourself easy to work with. Create a media kit all about your blog, stats, figures and audience so that they don't have to keep asking. This makes it easy for you but also easier for the PR person. It is also quicker way of keeping track of the success of your blog for your own reference. Make it downloadable from your website if you don't feel confident enough to send out large files to people you don't know yet.
Stay in touch.
Even if it's not love at first email this time, keep in touch as you never know when that brand may want to work with you. If you don't have 20,000 Twitter followers just yet or you don't get enough unique monthly users, stay optimistic and get back in touch when your blog is more of what they are looking for.
PRs need bloggers just as much as bloggers need PRs, so how do you get this relationship going?
Well... How would you impress someone on a first date? First impressions are everything and that's how it is in business, so let's use this as a guide!
Look your best.
Make sure your blog is looking up to scratch before you approach brands and PRs. Brands have an image that they want to sustain, if it is a luxury product and your brand doesn't scream luxury -we don't have a match and it's just not going to work...
Be confident.
Bloggers are just as influential as The Sunday Times if they have the right audience. Don't doubt your abilities. Approach PRs expecting to have something come out of it!
Be consistent.
Ensure that you post regularly but with quality content. This is likely to gain you a larger following, but also gives the PR confidence that you will actually promote their brand and in good time.
Give them your number (s).
Make yourself easy to work with. Create a media kit all about your blog, stats, figures and audience so that they don't have to keep asking. This makes it easy for you but also easier for the PR person. It is also quicker way of keeping track of the success of your blog for your own reference. Make it downloadable from your website if you don't feel confident enough to send out large files to people you don't know yet.
Stay in touch.
Even if it's not love at first email this time, keep in touch as you never know when that brand may want to work with you. If you don't have 20,000 Twitter followers just yet or you don't get enough unique monthly users, stay optimistic and get back in touch when your blog is more of what they are looking for.
It's the start of a new year and you've told yourself that you are going to get all of your assignments in on time, chuck THAT pair of jeans away and stop wasting money on takeaways, but it hasn't happened yet. So what's stopping you?
Although it is no longer January and the exciting anticipation of a new year is long gone, it is never too late to start doing the things that you feel will improve your life. Successful people don't use time as an excuse, and like they say....
'you have the same amount of hours in a day as Beyonce'
So here's a few ways to become more productive, without it feeling like a chore.
Write it down.
The best thing that I did in 2014 was buy
a diary, and now I can't imagine life without one. Write down your plans for the weekend, write down what you plan to spend on food for the week, note down your shifts at work or even just draw a smiley face on a Friday to remind you it's not too far away.
When it's on paper, it's not in your head... and that's always a good thing!
Read about it.
Read career blogs about people you aspire to be like and find out what they do to stay productive, or perhaps how they got to where they are . You may find that it's something you can do, whether you are a student, a single parent or working full time in an unsatisfying job.
My favourite is NYC PR Girls!
Talk about it.
Speak it into fruition. If you tell someone that you are going to do something it is more likely that you will feel compelled to do it. What if they ask how it went? No pressure, but if you know it will come up in conversation, better get to work!
I hope these tips help!
It's the start of a new year and you've told yourself that you are going to get all of your assignments in on time, chuck THAT pair of jeans away and stop wasting money on takeaways, but it hasn't happened yet. So what's stopping you?
Although it is no longer January and the exciting anticipation of a new year is long gone, it is never too late to start doing the things that you feel will improve your life. Successful people don't use time as an excuse, and like they say....
'you have the same amount of hours in a day as Beyonce'
So here's a few ways to become more productive, without it feeling like a chore.
Write it down.
The best thing that I did in 2014 was buy
a diary, and now I can't imagine life without one. Write down your plans for the weekend, write down what you plan to spend on food for the week, note down your shifts at work or even just draw a smiley face on a Friday to remind you it's not too far away.
When it's on paper, it's not in your head... and that's always a good thing!
Read about it.
Read career blogs about people you aspire to be like and find out what they do to stay productive, or perhaps how they got to where they are . You may find that it's something you can do, whether you are a student, a single parent or working full time in an unsatisfying job.
My favourite is NYC PR Girls!
Talk about it.
Speak it into fruition. If you tell someone that you are going to do something it is more likely that you will feel compelled to do it. What if they ask how it went? No pressure, but if you know it will come up in conversation, better get to work!
I hope these tips help!
You had me at 'dinner?' I love to follow creative Instagram pages that inspire me to cook something interesting during the week, (or maybe just make me feel really guilty about a mid week takeaway)
If you are a sucker for great photography or just like to eat, check out these amazing foodie Instagram pages that will have you shopping for quinoa in no time!
Cute matchy breakfasts from a quirky couple in London
Sharing food from the foodie community worldwide
Endless images of delicious 'foodz'
(Now Starving)
Yummy recipes you will want to make at home...that same day
You had me at 'dinner?' I love to follow creative Instagram pages that inspire me to cook something interesting during the week, (or maybe just make me feel really guilty about a mid week takeaway)
If you are a sucker for great photography or just like to eat, check out these amazing foodie Instagram pages that will have you shopping for quinoa in no time!
Cute matchy breakfasts from a quirky couple in London
Sharing food from the foodie community worldwide
Endless images of delicious 'foodz'
(Now Starving)
Yummy recipes you will want to make at home...that same day
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